From his office in Kiev, Ukrainian President Volodymyr Zelenskyyshoots a selfie-style videoon his phone.

Wearing a green sweatshirt, Zelenskyy moves with purpose.

As he enters another room, the shot subtly changes.

The president is recorded on another camera, likely outfitted with a professional lens.

Because his selfie was in landscape mode, no jarring jump distracts the viewer.

“There is a war in this country, so every day is Monday.”

Russia’s military has bombarded Ukrainian cities and other targets.

Numbers are difficult to come by, but US officials estimate thatthousands of Ukrainians and Russianshave been killed.

Governments have punished Russia with moresanctionsthan any other country in history.

By contrast, anearlier videocalling Russian officials liars prompted 22,000 likes and just under 5,250 retweets.

Had Zelenskyy used national television, he says, “nobody would listen to it.”

It was also posted to Instagram, the Meta-owned photo-sharing site.

Fedorov also tagged Tesla CEO Elon Musk on Twitterasking for Starlink internet satellites.

Apple has closed its stores and App Store in Russia, and Starlink has sent over satellites.

“Now that Russia is banning the platforms, there are less options to reach out to them.”

Zelenskyy is a natural messenger for the social media moment.

The actor-turned-politician understands the importance of an on-screen presence.

Still, his commitment to the people has proved to be captivating and stirring.

The young woman, identified as Katya, told Zelenskyy that he was a star on TikTok, too.

“We have occupied TikTok!”

“We can’t overemphasize the importance of his charisma, guile and skill set.”

In addition to wry tweets, it has posted memes and political cartoons to rally support.

Ukraine should include popular Russian social media platforms so that reach ordinary citizens in its adversary, Myhr said.

Independent news organizations, such asGermany’s Deutsche Welleand Russia’sTV Rainhave stopped reporting in Russia.

TheBBC resumed reportingafter stopping earlier this month due to astringent new censorship law.

Journalists couldface up to 15 yearsin prison for calling Russia’s action a war or an invasion.

Russia hasblocked access to the BBCandother publications.

Given how nimble the country has been, it’s likely to be effective.

His name is Niklas Myhr.