Glance is a$2 billion subsidiary of adtech giant InMobibacked by Google and other investors.
“The potential of lock screen adverts is appealing to advertisers.
Viewed like this, Glance is already a great idea.
Glance
Glance is adamant that it won’t be putting ads on phone locks screens.
Glance is already preinstalled on many Android handsets in India and Asia and runs on around 400 million smartphones.
One can imagine that the carriers are eager to get in on this deal.
Glance
The lock screen has, until now, been a peaceful place.
But compared to what lies behind the curtain, it was relatively fallow.
In 2022, that’s changing.
Meanwhile, Android phones have long shown varying amounts of information on their always-on lock screens.
Will We Tolerate Home Screen Ads?
And some ads are pretty good.
Were already used to it on TV.
Added paragraphs 6 and 7 to represent Glance’s perspective.
