Anew studyshows that social media sites have a huge carbon footprint.

“But, facilities are often built with long-term power purchase agreements in place for non-renewable energy.

A hugely popular site with hyper-efficient data centers might still create more atmospheric pollution than an inefficient-yet-unpopular service.

Someone using social media on a laptop and a smartphone.

Austin Distel / Unsplash

Still, the numbers are interesting.

Keep Cool

Data centers burn a lot of power.

You’re running bank upon bank of computers, all of which need to be kept cool.

Someone standing in aisle of a server room.

Erik Isakson / Getty Images

“Data centers need 99.99% uptime reliability.

What Can You Do?

The most significant factor, then, might be momentum.

It takes time to change to renewable power, and tech industry behemoths are no different.