Beijing, China-based Xiaomi snagged the No.
The rankings are based on each companys market share for shipments.
“Xiaomi devices are rooted in value-for-money,” Stanton said.
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However, it has since grown far beyond this initial focus."
The phones range from affordable to higher-end, depending on the specific model.
The brand has been expanding its reach in different countries just as much as its product lines.
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Shipments of Xiaomi phones grew rapidly in the second quarter.
Part of its success is due to the brand-building networks of loyal customers.
Xiaomi devices are rooted in value-for-money.
However, Xiaomi isnt the only brand outside of Apple and Samsung fighting for market share.
Two other top Chinese brands include Oppo and Vivo.
Xiaomis friction with the US government seems to have been resolved, Stanton said.
However, it still isnt a leading brand there, for nowwhich is also due to other factors.
Despite the challenges, it could still be possible.
