Our computers are too big, so we get an iPhone.

And now an Apple patent thatturns an AirPods case into an iPod.

And the only person that can stop it is you.

Someone lounging on a couch holding a tablet computer and a credit card as if shopping online.

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“Companies invest heavily in marketing and advertising to make their products more attractive and desirable.

Why Learn When you might Buy?

I’ll use music-making as an example because I know it well.

Some browsing smartphones in an electronics store.

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Electronic musicians might see a new synthesizer or drum machine in their news feed.

The same goes for any other hobby that features gear.

Fishing, being an audiophile, bike touring, golf, and so on.

Buying a possible improvement may always be easier than actual practice.

Therefore, purchasing a new unit may seem like a more appealing option,” says Davis.

The internet has made the process much more efficient.

Even better if it’s at night after a drink or two.

You get a nice rush from buying something, similar to the little mood bump from seeing unread messages.

But like any addiction, the high doesn’t last long and needs to be repeated.

There’s also good old-fashioned social pressure.

The cycle is a hard one to break, but it’s possible.

That stuff weighs on your mind, as well as your pocket.