Its a smart move for both TikTok and UMG, though experts say content creators are the real winners.

“This deal will let users use UMG songs without restriction.

Sueco isnt the only artist who has seen success thanks to the shareable nature of TikToks videos.

close-up of people holding hands

Harold M. Lambert / Getty Images

From there, things continued to skyrocket, and the song ended 2020 as No.

88 onBillboards Hot 100.

TikTok has over 689 million monthly active users worldwide, according toDataReportal.

This is a good thing for TikTok users.

This deal will let users use UMG songs without restriction.