“Ephemeral content now has a permanent place in social media.”
since it’s so ingrained in every platform these days, but the feature is only a decade old.
Of course, since then, Stories have been integrated into other platforms aside from Snapchat.
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Ephemeral content now has a permanent place in social media.
So why exactly has the Stories feature blown up on virtually every corner of the internet?
Experts say the feature has many benefits to the platform, users, and content creators.
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Because of this prime visibility, it makes tracking the feature better, too.
It’s an evolution of their chat channels to become more mobile-first, human, and friendly."
And, not to mention, not all platforms have been successful in their Stories venture.