Prices may come down, soon, too.
Jenny Ueberberg / Unsplash
Smartphone sales have tanked.
iPhone sales dropped 15%, and other makers suffered even more.
Jenny Ueberberg / Unsplash
It seems like we have just stopped buying them.
Apple’ssales in the December quarter were downto 72.3 million iPhones, compared to 85 million from the previous year.
Samsung’s drop was similar, and Chinese maker Xiaomi dropped by over 26%.
Samsung UK / Unsplash
But two of these reasons stand out as being the phone makers own fault, especially for Apple.
One is Apples reliance onChina as almost its sole source of iPhones.
And not just China but a few companies in one part of China.
Any kind of upset, from political to pandemic, was always going to cause a big problem.
The other reason for slower sales might be Apples ever-increasing prices.
Apples products were always expensive, but now theyre nuts.
Today, this model costs 2,029, a 22% increase in a few years.
Waiting Game
Then, the products themselves are quite mature.
The iPhone is especially great already.
And Android phones are in a similar situation.
The good news for buyers is that something has to give, and it probably won’t be us.
We can afford to wait it out if we already have a phone that works.
And Apple has already shown signs of lowering its prices.
And if Apple doesn’t want to lower prices?
In the meantime, let’s just wait and see what happens.
