The GR IIIx is an update to Ricohs popularalmost cultGR line.

This makes it perfect for portraits, as well as for general snapshotting.

Hardware, Not Software

A phone camera suffers two impossible-to-change setbacks when it comes to cameras.

The Ricoh GR IIIx camera.

Ricoh

Because phones are so slim, theres not enough space for a camera.

Phone cams make up for this with software.

Thats not the only advantage.

Rear view of the Ricoh GR IIIx camera.

Ricoh

A phone is essentially a computer screen, which offers flexibility.

Using it is easy.

you’re free to use the camera in several auto modes or go fully manual.

There are a few other neat tricks that are new to this model, including face-detection autofocus.

But the real draw here is the user experience.

Grab it from your pocket and youre shooting in under a second.

The longer lens gives a more natural-looking, less-stretched perspective, and more background blur.

Its a fantastic all-rounder, good for environmental portraits, street photography, and anything that doesnt require extremes.

And its the reason I am tempted by the GR for the first time.

Its just like any other camera.

Its great for quick portraits at set distances, for example.

Features like Snap Focus show how a camera can beat a camera app.

If thats worth $1,000 to you, then youre probably very happy right now.