However, many people find online ads to be intrusive and annoying and prefer toturn them off.

This is supported by various studies that show people’s negative attitudes towards online advertising.

Why Do the Same Ads Appear Everywhere?

Blocks and arrows illustrating ad targeting

The basic idea is that the ad targets individuals that already showed an interest in the product.

Companies that use behavioral retargeting techniques have an advantage over companies that don’t.

Now you’ve seen this particular TV more than once, which might reinforce your attachment to it.

dual screens with web page code

The ad might even give you a coupon code to get a discount on the purchase.

How is this possible?

Is someone following you, logging your searches, and then retargeting you on a completely different website?

But how exactly does this process work?

What About Pop-Up Ads?

Pop-up ads could be related to ad remarketing, but some could be the result of a computer issue.

Most often, these malicious programs are installed within another program or downloaded file.