The iPhones front-facing FaceID camera can read depth.

Thats the theory, anyway.

“Even at a professional level it costs us money and time.

Screenshots from the Neatsy App

Neatsy

On the other hand, I haven’t found any site with a completely reliable sizing guide.

Youhaveto order more than one item to be sure.”

That estimate was made in February 2019, before COVID closed stores and turned everyone into an online shopper.

Thats not only expensive, but its an environmental disaster, shipping-wise.

This is sometimes mentioned in the online store description.

A brand might be said to “size big.”

Bad Fit

Sizes can even vary in the same brand.

The molded form, orlast,used to shape a shoe varies based on the kind of shoe.

How Neatsy Works

Neatsys app is as ingenious as it is simple.

The app instructs you to wear plain, solid-color socks, and to roll up your pants.

Next, you place your feet on the floor, and take a shot from the side.

You then buy the sneakers through the app, and Neatsy takes a cut.

If Neatsy takes off, then weve solved sneakers.

Now someone just has to work out how to order perfectly fitting clothes.