People really, really like MacBooks Air.

What’s going on?

Apple Ecosystem

We can attribute the Mac’s growth to several factors.

15-Inch MacBook Air.

15-Inch MacBook Air.Apple

One is that Macs are just cooler than PCs.

Andthe integration between Apple’s devicesgoes much further than that.

And this is before we get to the really insane integrations.

MacBook Pro

The MacBook Pro.Apple

Or use your AirPods without pairing them.

M-Series Chips and MacBooks Air

Then we get to the raw performance of these machines.

The M-series chips that power the entire Mac lineup areway ahead of the competition.

Apple Macbook Air 15"

15-Inch MacBook Air.Apple

They’re faster, use less battery power, and are custom-built to suit the Mac’s software.

“[T]he M1 chip is praised for its powerful computing capabilities and impressive battery life.

Finally, Mac buyers might not be so price sensitive.

Its fortunes may have fluctuated over the decades, but the Mac is totally back.