Short-Form Videos and Social Media

There is amassive trend towards short-form contenton social media.

Its no secret why short-form videos have become more successful on social media than their long-form counterparts.

Why Short-Form?

A couple watching videos on a smartphone.

Luis Alvarez

Theaverage person’s attention span is only eight seconds, meaning we get bored quickly.

“In either case, the end-user satisfaction takes a hit.”