The Shop feature isnt new on the platform, though, only the positioning is.
But pushing its new Reels feature is surprising, considering Reels has only been live for three months.
“I do think app users will appreciate not forcing both of these features in existing views.
That would have definitely made the app too cluttered.”
Is This Annoying?
Apau is also a cloud engineering expert who often teaches courses on web development.
“I think the nature of Instagram is heavily centered around influencers.
The youth admire and envy many of these users,” said Goodman.
“They want to look like them and live their lifestyle.
“Now, they can do a checkout from within an app they trust.”
This will definitely lead to increased session times.
Apau believes this redesign will cause younger generations to overspend on in-app purchases.
Goodman, on the other hand, thinks Reels will get more love moving forward.
“This adjustment is no different than when Facebook wanted users to focus on videos.
“Users that adopt features they are looking to push will be rewarded.
This means more visibility.
The same thing happened when Facebook decided to add Facebook Live and Instagram Stories.”
