Should apps really cost the same everywhere?
And yet, thats the way it works.
That just doesn’t seem right."
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Regional Pricing
Regional pricing, or localized pricing, isnt new.
Sometimes price differences manifest because of local taxes.
This makes overseas prices seem much higher, and sometimes they are.
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Brazil, for example, taxes technology goods heavily.
An iPhone 12 Pro Max with 128GB costs $1,099 in the U.S.
In Brazil, it costs10.999 Real, or about $2,144.
GOG managed this by paying the publishers the same, and absorbing the regional discounts itself.
But with software, once the investment is done, its done.
Implementing regional pricing is easy.
But, I asked Randall, is he worried about fraud?
“Not particularly,” he toldLifewirevia Twitter.
“We still have all the fraud protections the payment method provides.
So it seems like regional pricing really should be the norm.
