Maybe they just dont care enough.
But when fashion companies make gadgets, they can feel like terrible, ugly junk.
Exhibit A: TheLouis Vuitton Horizon Light Up Speaker.
Louis Vuitton
Is it a spinning top?
Is it a Goth-friendly version of that classic ’80s electronic memory game Simon?
Why cant luxury fashion brands make anything other than overpriced novelties?
Louis Vuitton
Fashion brands, however, might just commission a gadget and slap a label on it.
These companies outsource design, and more importantly, manufacturing, to second-tier tech companies.
Its about looking great and being beautifully made.
Apple
Unfortunately, for a gadget, more is required.
Nathan Hughes,marketing director of Diggity Marketing, told Lifewire via email.
You may remember Vertu, a luxury phone brand that put Nokia guts into luxury shells.
The concept was to present the cellphone in the same light as a Rolex or Cartier watch.
Vertu even tried to circumvent the biggest problem of luxury digital goodsthey are soon obsolete.
Apple
Even Apple has run into this problem, with itsgold Apple Watch Edition.
This was an Apple Watch with an 18-carat gold case and bracelet, starting at $10,000.
So far, so good.
At least you’re able to sell it for the gold.
The resulting gear is beautiful in its stark simplicity.
Whereas the Vuitton Horizon speaker looks like a crown that your kids made for a fancy-dress party.
