Clubhouse announced it would pay a select group of “creators” to help it build its audience.
DubbedCreator First, the program is aimed at assisting the content producers in monetizing their efforts.
Experts say the move seems to be an effort to start a rival to traditional broadcasting companies and podcasts.
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Join the Club
Clubhouse is an iPhone-only voice-chatting app that lets users host and join different conversations.
Each room contains a different topic, often hosted by an expert.
The appeal of Clubhouse, observers say, is how it provides a window to a broader world.
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“Creators and social media influencers are incredibly powerful thought-leaders in their own right.
Just look at the success of any number of influencers on TikTok, Instagram, and YouTube.”
Despite its burgeoning name recognition, however, Clubhouse could use some pizazz in its content, Kirsner said.
“Today, a lot of Clubhouse conversations can be rambling and unfocused,” he added.
And Instagram also has thrown its hat into the ring, in a slightly different way.
Stationhead was happy to throw some shade on its rival Clubhouse.
