One big factor is learning how to tackle AR marketing in the first place.

The other factor for businesses to consider is the cost.

Averaging nearly three minutes of engagement, the results were fantastic.

A limited editing soda from Jones Soda Co.

Ron Wurzer / Getty Images

A simple drink can become an unforgettable experience."

The new AR Label for Jones Soda’s Green Apple Soda beverage.

Jones Soda Co.

Someone using an augmented reality app while shopping at a clothing store.

Oscar Wong / Getty Images