Meta and other VR companieshave stumbledin their efforts to make VR headsets popular.

Meanwhile, companies like Google and Microsoft are racing torelease AI products.

Is Apple Coming to VR Too Late?

Someone wearing a virtual reality headset that has a wire running from it out of the picture.

Drew Angerer / Getty Images

Mixed reality is a term that describes the blending of digital and physical worlds.

But mixed reality may have difficulty competing with the real thing, Tomlinson said.

Apple’s headset willresemble a pair of ski goggles, fully enclosing the user’s eyes.

3d rendering of virtual human in VR headset with programming languages in the background .

monsitj / Getty Images

In addition, the unit will have exterior cameras and sensors for color passthrough and augmented reality functionality.

Apple is frankly in a perfect position to lean as hard into AI as it wants to.

Apple’s mixed reality headset is rumored tocost around $3,000, significantly higher than other consumer VR headsets.

However, somereports suggest that Apple may delay mass productionby 1-2 months due to some hardware and software issues.

AI Combined With VR?

“So Apple is frankly in a perfect position to lean as hard into AI as it wants to.

They are actually highly complementary technologies.”