Proper ‘passthrough’ for AR to differentiate it from other VR devices.

Mixed Reality: Apples New Toy?

The Cupertino-based company will have to buck industry trends if it wants its product to succeed.

Apple VR headset render

Apple VR headset render.Ian Zelbo

Apple’s headset is rumored to be far more advanced than those sold by Meta.

Yim said that Apple would have to produce more high-quality content than Meta has for its headset.

The Meta headsetshave been criticizedfor not having enough optimized apps.

Apple TV 5 speculation begins

Credit: Artur Debat Guy experiencing the new technology of virtual reality headsets the future of social communication and entertainment.Getty

“Above all, inspirational and aspirational marketing will be a huge driver of success with this launch.”

In addition, Apple will need a smaller headset and a powerful battery to make it more user-friendly.

“As of now, most of these headsets are used at home.”