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So, when I heard about Adobe Express at the recent Adobe Max conference, I was excited.
If you haven’t heard of Adobe Express before, there could be a good reason for that.
It only takes a few clicks with Adobe Express to create everything from marketing materials to social media posts.Pexels / Mockup Photos
It was initially launched as an iOS app called Adobe Post in 2015.
Then, in 2016, Adobe released the desktop version and changed the name to Adobe Spark.
In December 2021, the name changed again.
Once I had a logo, it took even less time to create a social media post that was consisten with my brand colors.Lifewire / Jerri Ledford
Nowit’s called Adobe Express, and it has the power of Adobe’s Firefly built-in.
The premium version is only $10 per month, which makes it less expensive than competing programs.
I used a pre-existing template to put together a logo for my pottery business in less than 10 minutes.
Then, creating social posts was as easy as clicking a few more buttons.
“What it comes down to is, can they make an impact?
You also don’t have to learn special prompts to use Adobe’s Firefly AI in Express.
That’s powerful because what’s the kernel of your audience’s needs?
What do they want?
Ultimately, no consumer or small business owner wants to feel invisible,” says Deshpande.
“This is the kind of thing I like.
This is my creative esthetics.
And [Express] can create something that is unique for me.”
Especially when we can do it for free.
