The Federal Trade Commission is suing toprevent Metafrom acquiring Within, the virtual reality fitness app maker.

“This will benefit every player in the VR space (besides Zuckerberg).

Monopoly Money?

Young woman using virtual reality simulator gesturing in front of sunset sky

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It has asked a judge to order a preliminary injunction to halt the proposed transaction.

But Meta chose to buy market position instead of earning it on [merit].

This is an illegal acquisition, and we will pursue all appropriate relief.”

Less Choice for Metaverse Users?

And, he said, Meta has an outsize financial advantage over smaller software makers.

A Meta victory against the FTC would set a risky precedent, said Alexander.

However, Bentovim contends that Meta acquiring Within won’t stamp out the competition in VR fitness apps.