The study goes beyond X to include the best times for Facebook, Pinterest, LinkedIn, and Instagram.
Your tweets might have a better chance of being seen when tweet volume is lower.
CoSchedule reported results that were mixed according to the different sources it looked at.
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Digital marketing guru Neil Patel said that tweeting at 5:00 p.m. results in themost retweets.
The Huffington Post said that maximum retweets occur between noon and 5:00 p.m.
Your best bet is to tweet at certain times and track when engagement seems to be the highest.
Track clicks and engagement for tweets in the early morning hours versus tweets at peak daytime hours.
Keep in mind that these numbers don’t necessarily tell the whole story and have also been averaged out.
Types of content, the day of the week, and even messaging also play important roles here.
These were not accounted for in the study.
ET on a weekday may not work out for you.
Keep the findings from this study in mind, and use them to experiment with your X strategy.
