Wendy's Says No to Surge Pricing, but Yes to AI. Here Are the Key Takeaways

According to a company spokesperson, no, and it’s all a big misunderstanding.

Generally,dynamic pricingrefers to prices that go up, but also down, depending on demand.

Surge pricing is a form of that pricing where the prices are only adjusted upward.

But it hasn’t been seen in a fast-food context before.

“Wendy’s wants to bring Uber-like surge pricing to your burgers,“Fast Company reported.

Then Wendy’s representatives spoke up to say that wasn’t exactly what their CEO meant.

“We didn’t use that phrase, nor do we plan to implement that practice.”

That statement didn’t stop Wendy’s competitor Burger King from poking fun at its rival.

“We don’t believe in charging people more when they’re hungry.”

Andartificial intelligenceis also on the menu.

Maybe: It’s cold out, so hype the hot chili?

Wendy’s didn’t elaborate on its use of AI.