Meanwhile, Apple sold $7.2 billion worth of iPadsin its last reported quarter.

Clearly, Instagram doesnt care about the iPad, but its certainly not down to the number of users.

But do iPad users really need the Instagram app anyway?

scrolling through photos and managing Instagram activity on iPhone

Instagram

Why Wont Instagram Make an iPad App?

Mosseri says on Twitter that Instagram is leaner than you think, but really?

Perhaps, then, its more to do with how iPad owners might use the app.

woman photographing foggy mountain lake with digital tablet

Jacobs Stock Photography Ltd / Getty Images

The point of Instagram, like all social networks, is engagement over all else.

That means sharing, as well as consuming photos, videos, and stories.

Jacobs Stock Photography Ltd / Getty Images

The iPad is a fantastic way to view Instagram.

Instagram web app on iPad

Lifewire / Charlie Sorrel

The photos are way bigger, for a start, but its a terrible way to share photos.

Even today, you look pretty dorky when you hold up a full-sized iPad to snap a photo.

Or perhaps its down to buying stuff.

The latter is true for Android users, too.

Better, in fact, than the iPhone app.

No App, No Problem

Yes, I said web app.

you’re free to view your timeline and even upload new photos.

This behaves just like a regular app.

It has its own panel in the app switcher, and it works perfectly.

you could even view stories and send messages.

In fact, the Instagram web app is better than the real app.

Next, you dont get any ads.

I use Instagram on iPad all the time, designerGraham Bowertold Lifewire via direct message.

Its much better now that iPhone apps support landscape mode.

Its a total win-win.