But if those celebrities turn on them, businesses can suddenly find themselves having to perform damage control.
But the timing didn’t seem coincidental.
(Stop trying to be TikTok I just want to see cute photos of my friends.)
Sincerely, everyone."
Bruening went on to start aChange.org petitionprotesting the changes that has so far gathered over 193,000 signatures.
In this case, celebrity outrage didn’t lead to change.
In his video, Mosseri stood firm on his decisions to move Instagram in a new direction.
He never showed up.
“In the case of Taylor Swift, it’s not just her celebrity.
It’s the money that comes with the sales of her record.”
Celebrities such as Kim Kardashian are enormously important to Instagram, generating massive amounts of money and engagement.
Likewise, Instagram is a fundamental part of the Kardashian family business model.
