With the logo, the W3C wants to promote the new Web technology–and itself.

And it seems unlikely Apple’s promotional experts would get excited about an amphibian.

But Web-development insiders reacted to the logo’s broad definition with scorn, or at least raised eyebrows.

Keith’sblog post is titled “Badge of Shame”:

What.

And there was more carping:

“Hmm, wow.

Longtime Web developer Jeffery Zeldman called the logo’s broad definition “misguided.”

Don’t expect standardization work at the W3C will lose its ultra-precise wording in favor of loosey-goosey marketing terminology.

But do expect W3C to promote its broader agenda in more general terms.

…and the resounding answer was, the standard needs a standard.

“The syntax and ultimate meaning is up to the community.”

Updated 7:41 a.m. PTwith more reaction against the broad definition of the new logo.