The British are coming, with hopes of shaking up the United States mobile phone market yet again.
market, company insiders say.
A deal is expected in the next several weeks, they say.
Analysts are skeptical as to whether it can replicate that success in the United States, however.
“But I don’t think that precludes other brands from trying it.
The model makes a lot of sense.”
“They’ve all been interested at least in kicking the tires.”
Virgin is planning to market its service to this demographic.
“We realize that we’ll have to put a large marketing effort behind the product.”
Analysts say other brands that resonate with other demographics are likely to follow suit.
Nike, for example, has put its brand on consumer electronics devices.
There are a few examples of ordinary resale here.
The virtual connection model can go deeper than simply that of reselling another companies' connection minutes, however.
“But it’s better to own the customer yourself.”
