Twitter is the drive-by of social platforms.
But what Twitter is not is a place to get deep into something without distractions.
It’s like settling in to watch a Paul Thomas Anderson movie in a McDonald’s bathroom.
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Wongs Twitter account hassince been deleted, which may or may not have something to do with the discovery.
But what might Twitter plan for podcasts?
If Twitter plans to go deep into podcasting, then itll have some work to do.
Soundtrap / Unsplash
Just adding a tab to the app to play podcasts wont be enough.
How would that be any better than just launching another podcast app?
And dedicated podcast apps come without the added distraction of a Twitter timeline.
Soundtrap / Unsplash
Podcasting is undoubtedly huge and only seems to be increasing in popularity.
But that doesn’t mean Twitter should become yet another silo for podcasts.
But maybe there’s another option?
Core Competency
The problem is that Twitter has struggled to do anything that isn’t microblogging.
Twitter has always struggled to be anything more than a micro-blogging site.
By their nature, podcasts arent really suited to real-time conversation.
We download them to have them ready for listening at a time and place of our choosing.
Not to listen to it, but to talk about it.
If a conversation were tied to an episode, it wouldnt matter when you dropped in.
But Twitter is alreadyexperimenting with long-form articles, which also dont fit its usual format.
Twitter could add a valuable extra dimension to podcasts, giving fans somewhere to come together.
I listen to a bunch of podcasts Id love to talk about, but where would I do that?
A Twitter podcast community would be a great way to start.
