Twitter’s 140-character limit was probably what propelled the platform to its planet-wide success.

Even when that limit doubled to 280 characters in 2017, it didn’t mess with the formula.

ThenTwitter’s Evan Williamsstarted Medium, which promised to be a kind of Twitter for longer articles.

A smartphone on top of a cardboard box, with the Twitter bird showing on the screen.

Ravi Sharma / Unsplash

But that never really achieved the tech of either Twitter or William’s first publishing success, Blogger.

“This is a game-changer for long-form writing.

Anyone can now publish their ideas/innovations/opinions and find like-minded and similarly interested people.”

A neon sign that says #tweettweet against a wall covered in parrot and jungle themed wallpaper.

Chris J. Davis / Unsplash

Then we went through a few early social networks, but one trend stood out: Blogging.

Youd write about somethinganythingand people would respond by writing on their blogs or commenting on yours.

“Anyone can now publish their ideas/innovations/opinions and find like-minded and similarly interested people.”

Blogs were a part of a wider, open ecosystem that enabled conversations to evolve.

But it never took off like Twitter.

If you have a few thousand followers, thats an instant audience for your blog.

And the killer feature is that readers will be able to comment on your articles right there on Twitter.

It all depends on how it works.

It already has the comment and conversation part sewn up.