The Paperwhite is the sweet spot in the Kindle lineup.

Its fancier than the basic Kindle, but still way, way cheaper than the top-of-the-line Oasis.

But even with this solid update, does the Kindle still lag in the e-reader market as a whole?

Someone reading on an Amazon Kindle while sitting in a hammock outside.

Perfecto Capucine / Unsplash

But if youre in the e-reader market as a whole, things get more complicated.

Kobo and Competition

There are plenty of e-reader manufacturers from all over the world.

But the Kindles main competition is the Kobo, which beats Amazons effort on most counts.

The brand new Kindle Oasis, announced on September 21.

Amazon

The Kobo has had warm-colored front-lighting and advanced navigation gestures for years.

But perhaps most important of allthe books just look better on screen.

Kobo books use beautiful typography that mimics top-quality paper books.

A white Kobo e-reader sitting on top of a notebook.

Spencer / Unsplash

In comparison, the Kindle looks like a dime-store pulp novel.

“Kindle has another huge drawback compared to Kobo, that is its optimization for foreign language books.

Calibre

No problem.

Someone sitting on a chair in an empty room, reading on an e-book reader.

Anthony Tran / Unsplash

Even if you dont plan to switch, Calibre is a reliable way to back up your purchased books.

The Calibre app is unattractive and confusing, but you could say the same about the Kindles software.

The good news is that you dont need to use it much.

Or just stick with the Kindle.

After all, if the book is good, you dont notice anything but the story.