The odds are you are not just a face in the crowd any longer.
Her “60 Minutes” report will be broadcast Sunday, May 19 at 7 p.m. ET/PT.
Professor Alessandro Acquisti of Carnegie Mellon, who researches how technology impacts privacy, stunned Stahl with an experiment.
Acquisti says smartphones will make “facial searches” as common as Google searches in the future.
And nearly everybody can be subject to such prying, even those who are careful about their Internet use.
Companies are beginning to use facial recognition technology to improve business.
The offer pops up on her cell phone within seconds of entering the restaurant.
Two decades ago, as a young scientist, he helped make the technology work.
Now it gives him pause.
“Big Brother is no longer big government; Big Brother is big business.”
“My identity, my face print should be recognized as my property.
My face is as important as my financial records, as my health records.
It’s very private to me,” Atick tells Stahl.
This story originally appeared at CBSNews.com under the headline “‘Big Brother’ is big business?”