Apple isall set to launch a rugged Apple Watchthis year, say reports.
That seems like an obvious move.
Its also time for Apple to diversify the Apple Watch lineup.
Apple
Compare that to the iPhone and the Mac, where there are multiple models.
And remember the iPod?
Fashion-focused watches are a good choice, though I prefer looking at more practical options.
Norbert Buduczki / Unsplash
That original gold Apple Watch, launched in 2015,stopped receiving software updates in 2018.
Future differentiation, then, should be based on functionality.
First, it could be much tougher than the regular watch.
It could also fit a bigger battery to go for days without charging.
And how about better waterproofing?
The Apple Watch is fine for swimming, but how about diving?
“Apple will have to cover more than the basics here,” says Freiberger.
“It won’t be enough to make the watch durable and able to withstand extreme conditions.”
But Apples biggest advantage is software.
The watch syncs health data to your phone, and receives map instructions and other data.
Perhaps Apple could push into more colors and finishes.
Something like theMilanese loop.
Perhaps Apple could make a more fitness-focussed model.
This wouldnt need to be rugged, necessarily, but it could have more buttons.
Many of these features would be welcome in the standard Apple Watch.
It could definitely stand to be thinner, and buttons would definitely be welcome.
Its a win-win, and hopefully well see the beginnings of such success this year.
