Pretty much all phones runeither iOS or Android, and in broad strokes, the two are identical.

And it looks likeApostrophe has come up witha great halfway house.

App-ortunity

Computing used to be document-based.

A screenshot of the Apostrophy Phone.

Apostrophy Phone.Apostrophy

Today, it’s all apps.

We look things up and graze on ‘content.’

Which is to say, maybe there’s another way.

Screenshots of setting up the Google Play Store on the Apostrophy Phone.

Google Play on Apostrophy Phone.Apostrophy

The Punkt still runs on Android, but as Android is open-source, it can be tweaked and modified.

Half-Measures

But the Apostrophy doesn’t stop there.

You decide how much information they can have.

Apostrohy Punkt phone hero shot on a white background

Apostrohy Punkt Smartphone.Apostrophy

It’s kind of like having a separate phone for each app.

The way the Apostrophy differentiates between these states is ingenious.

It’s a nice option forfolks wanting more privacy and control, but it may not go far enough.

It does away with apps entirely, eliminating all annoyances, dark patterns, and attention-grabbing social notifications.