Sony is trying to woo selfie-taking consumers with its latest two smartphones.
Unveiled on Monday, theXperia C5 Ultra and Xperia M5both include 13-megapixel cameras on the front and back.
Sony needs all the help it can get in the smartphone market.
The company has been trying to generate interest in its Xperia lineup andbuild up relationships with US carriers.
But all of that takes time.
Sony is clearly counting on the high-end camera and selfie angles to create buzz for its new phones.
The M5’s camera comes with integrated autofocus and full-HD video recording.
The phone’sMobile Bravia Engine 2offers advanced sharpness and contrast capabilities.
Both phones provide expandable memory with up to 200 gigabytes via an SD card.
And both will be available in selected countries across emerging markets from mid August, Sony said.