Snapchat said more than 1 million people globally are paying for its Snapchat Plus subscription service.

The company launched the service six weeks ago.

The news points to how social media companies are trying to make more money outside of ad sales.

Snapchathas a bigger audience than Twitter, with 347 million daily active users.

Twitter has238 million “monetizable” daily users.

Snapchat is also more popular among teens, a valuable market for advertisers.

Snap, like other social media companies, is facing challenges making more money as advertisers pull back spending.

In July, thecompany’s stocktanked more than 39% after Snap reported disappointing second-quarter earnings.

Snapchat is also planning to lay off workers, The Vergereported, citing people familiar with the matter.

App market intelligence firmSensor Towerestimates that Snapchat made roughly $6 million from mobile app revenue in July.

Stories is a feature that lets people post photos and videos that vanish in 24 hours.