That means streamers can keep 95% of the revenue from subscriptions.
To put that into context, Twitch offers a 50/50 split for most streamers, andYouTube Gaming offers 70/30.
For years, video game streaming has been dominated by Twitch.
YouTube Gaming still exists – it’s just been folded into the regular YouTube app.
While a new platform means less competition for eyeballs, it also means a smaller overall audience.
However, Twitch is far more mature by comparison, with140 million active users.
Still, generous financial incentives might outweigh the smaller potential audience.
So this raises the question: is streaming on Kick worth it?
Here are some of the top questions to consider.
(I reached out to both Twitch and Kick while writing this story.
Twitch declined to comment.
Kick never responded to a request for comment.)
Will you make more money on Kick than on Twitch?
The streaming game is a tough business.
It’s no surprise that many stream for yearswithout building a significant – or any – following.
This estimate is looking at the best case scenario, not considering lower subscription pricing in certain regions.
This figure already takes into account the 50/50 split.
Still, the top 1,000 channels accumulated 33.44% of revenue with the top 12,585 taking in 80%.
Really, for live streaming to be lucrative, you have to be in the upper percentiles on Twitch.
Kick is still in beta and doesn’t have an ad revenue split at the moment.
For some small and mid-tier streamers, the revenue split on Kick could make streaming workable, Bedford said.
It’s also worth noting that subscriptions are only one way streamers make money.
What is the audience like on Kick?
Considering Kick launched in January, expect viewers that are more in tune to online spaces.
Diaz also worked on the partnerships team at Twitch for over six years.
Twitch tends to be more family friendly, going so far as to introduce additionalmature-rated tagslast month.
Last year, Twitch outrightbanned the streaming of gambling sitesthat were unlicensed in the US, which included Stake.
“Who are the popular creators there, which communities tend to get elevated to the top?”
Will Kick survive?
And this is Microsoft, a company that currently has a$2.6 trillion valuation.
The livestreaming business is costly to maintain.
Even Twitch, with its Amazon backing,still isn’t profitable.
But there’s a decent chance that your more casual viewers might be lost during the switch.
Whether Kick can maintain its revenue split and still turn a profit remains to be seen.
Can you stream on both Twitch and Kick?
Streaming simultaneously on multiple platforms, also known as simulcasting, is one way to expand your audience.
There are restrictions, however.
Twitch is trying to get ahead of streamers simulcasting by putting specific rules in place.
However, you’re able to simulcast on mobile platforms like TikTok or Instagram Live.
“Most of my viewers actually transitioned over to Kick with me,” Bedford said.
Partnering up with other creators on streams is also a great way to cross-promote.
This is because Kick is directly tied to Stake.com, a crypto-gambling website.
There was a period of time around 2018 whengambling streams were taking off on Twitch.
And Lengyel saying he’d wagered over $500 million in crypto-gambling while on Twitch.
However, it’s uncertain if hisclaimed total earningsalso included money won or lost while gambling.
Both Niknam and Lengyel now stream on Kick.
When Niknam joined Kick, he was made anon-owner advisor.
Most likely, the audience you create won’t be mired in this specific drama.
Ultimately, choose the platform that you feel will be best for you and your intended audience.
