And it shows exactly why this is a great idea.

“I cannot say I am fully satisfied with what the App Store has become.

I find it quite different from what was promised at the dawn of the mobile era.

Screenshot of SetApp app store on the iPhone

SetApp App Store on the iPhone.MacPaw

They’re not junky apps, either.

The existing Setapp also works with iOS apps, but it’s a pain to use.

By making Setapp a standalone iOS App Store, it all gets a lot easier.

SetApp app store on iPhone

SetApp app store on iPhone.MacPaw

You’ll just pay the monthly subscription fee and use any of the apps you like.

“More choice allows us to customize our devices to suit our needs.

Finally, App Store Alternatives

For users, the draw is obvious.

But for developers, the advantages are less clear.

Why would you let your app be bundled and accept a smaller fee per user than going direct?

There are several reasons.

One might be that you hope to pick up new users.

Maybe you prefer to work in independent stores instead of going through the Mac App Store.

For less-established apps, the deal seems more obvious.

But it doesn’t really matter.

It’s not going to be easy, though.

And that’s on top of the usual difficulties of starting a business.

It’s almost likeApple wants to stop anyone bothering.

“Creating a marketplace is challenging because it presents the classic ‘chicken or the egg’ problem.