Update, 12-2-21:Hey, guess what!

The internet didn’t end.

It was all for a book promotion.

Original story:Imagine a world with no internet.

Sure, we’d miss the online shopping, the work-at-home ease, theSquid Gamebinge.

Or which cousins believe the coronavirus vaccine is embeddingBill Gates into our brains?

On Tuesday, I snapped a photo of the message displayed at a closed sushi restaurant in my neighborhood.

The internet ends Thursday apparently so get ready I guess.pic.twitter.com/brcqL0PyxW

“Damnit man!”

one person tweeted in reply.

“I was just gettin' the hang of it!”

well folks this is it.

It’s not clear if he’s the one who attached the sign, but maybe.

“Looks like an attempt at viral marketing,” guessed one Reddit user.

“Can’t be a movie, nothing big’s coming out that day.”

Maybe it’s not a big movie day, but it’s a cool day in numerical terms.

12-02-2021 is the longest palindrome date of the year, meaning it reads the same backward and forward.

Right now, it features a 1977 Arpanet diagram and a clock counting down to 2 p.m. PT Thursday.

So we not only have an end date, we have an end time.

I reached out to the email address connected to that domain and will report back if anyone responds.

Although if the internet does end Thursday, I may have to notify you all by letter.