Samsung's Next Metaverse Move Is a Roblox Game

Maybe, just a game.

Samsung’s newest “metaverse” move is a game on Roblox, calledSamsung Space Tycoon.

Collect virtual Samsung products.

Samsung used to makeVR headsetsfor its phones and has been quiet on thesmart glassesfront for now.

Instead, the company’s metaverse aspirations have largely been marketing efforts in virtual worlds.

Samsung created anevent space in Decentralandfor its last Unpacked product event.

Samsung Space Tycoon looks like it’s aiming for a younger crowd.

There are virtual phones, TVs, watches and other virtual items that can transform into gadgets.

Samsung’s expected to have another Unpacked product event later this summer to announce itsnext phones.

It’s an interactive social ad space.

So was Samsung’s Decentraland space.

But both are, notably, virtual worlds largely living outside of VR.

Whether Samsung decides to extend its metaverse marketing efforts to VR or AR remains to be seen.