Tumblrs back, baby.
Super simple, just like the original all-free Tumblr.
But can it bring the blogging service back?
Glenn Carstens-Peters / Unsplash
“Of course, Tumblrs paid subscriptions will make the platform relevant again.
It now stands at an average of around 350 million pageviews per month.
Those arent bad figures, but Tumblr doesnt have the mindshare it once enjoyed.
Tumblr
It used to be the place where memes were made.
But Substack, Ghost, and audio blogging in the form of podcasting, are popular and growing.
People are interested in more thoughtful articles and creations, and were at last willing to pay for them.
Tumblr is now owned by Automattic, the Wordpress company that also recently bought popular journaling app Day One.
Wordpress started as a blogging platform, and nowpowers more than 43% of all websites.
It seems that Wordpress is now looking to get back to its roots in personal blogging.
But can charging money really bring people back to Tumblr?
And if the creators come, and they publish, then the readers will (hopefully) follow.
Not everyone is into this Tumblr resurgence, though.
Tumblr [will launch] its paid subscriptions with the hope to attract younger users.
But doesnt a paid subscription layer encourage more thoughtful posts, and draw a more engaged readership?
But it could draw in others who havent used Tumblr before.”
