Picking a new piece of furniture for your home can feel like solving a puzzle.
Is that couch too big?
Will a cow print bar stool clash with a granite countertop?
Retailers and tech companies are boosting their use of augmented reality to help customers decide what products to buy.
On Monday, digital pinboard companyPinterestsaid it’s releasing a new feature called Try On for Home Decor.
Brands such as CB2 and Target already have ways for their customers to shop using AR.
“They want a chance to mix and match.”
Trying on items virtually can also entice people into clicking the buy button.
In 2020, Pinterest rolled out an AR feature that lets people try on makeup.
“It’s young people primarily who are leading the way for shopping with AR.”
On social media, teenagers are already using AR filters to communicate with one another.
Incorporating the technology into shopping is a “natural next step” for these social networks.
When you hit the pin, there’s an option to “try in your space.”
Depending on the camera angle, the object can appear bigger or smaller.
When the item is in the right spot, you click a check button.
