When asking a question in Perplexity, it’ll sometimes suggest additional questions you might ask the AI chatbot.
These related questions account for 40% of Perplexity’s queries, according to AdWeek.
Perplexity said it will let brands influence these related questions, potentially steering users toward specific products.
Perplexity didn’t immediately respond to a request for comment.
Like those companies, Perplexity also offers a paid version.
Last year, OpenAIwas paying $700,000 per day, according to research firm SemiAnalysis.
Perplexity bills itself as an “answer engine” and works like a cross between ChatGPT and Google.
Perplexity feels most similar to Microsoft Copilot, integrating both AI chat and search links, along with images.
Unlike ChatGPT, Perplexity has a connection to the open internet and will link to sources.
It also links to Reddit posts, a site that’s now being commonly called upon in Google searches.
