Twitter is having a hard timekeeping the interest of its most active users, Reuters reported Tuesday, citing internal Twitter research.
Twitter’s “heavy tweeters” have been declining since the beginning of the COVID pandemic, using the platform less frequently, the report said.
These users, which constitute around 10% of the platform’s monthly users, and are tweeters who enter to Twitter at least six days per week and tweet around three to four times per week, generate 90% of all tweets and half of the social media company’s global revenue, according to Reuters....