Perplexity Will Begin Placing Ads via Brand-Sponsored Queries in AI Chat
When asking a question in Perplexity, it’ll sometimes suggest additional questions you might ask the AI chatbot. These related questions account for 40% of Perplexity’s queries, according to AdWeek. Perplexity said it will let brands influence these related questions, potentially steering users toward specific products. Perplexity didn’t immediately respond to a request for comment. Like those companies, Perplexity also offers a paid version. Last year, OpenAIwas paying $700,000 per day, according to research firm SemiAnalysis....