Wendys ismoving into the metaverseby opening its first virtual reality store.

The fast-food chain will be available on Metas Horizon Worlds VR platform.

Welcome to the Wendyverse

The new Wendys restaurant is more about branding than serving actual food.

Person at a dinner table wearing a VR headset

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Expect more from these brands in the coming months.

Instead, they can create an entirely new business or brand.

But Raymundo said she was on the fence about whether she would eat a virtual burger.

Person using a tablet

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That depends on how many calories the program will load on my Avatar, Raymundo said.