And these three leading camera makers want to help regain this trust and presumably ensure that photojournalism remains relevant.

Images could have plausibly been generated by older gear, different photo equipment brands, or phone cameras."

When Israel invaded Palestine last year, the number offaked images on social media was alarming.

AI face swap software being used to create a deep fake.

AI Face Swap for Deep Fake.Tero Vesalainen / Getty Images

How some social media deals with deepfake photos and vidoes.

Deepfake statement.Olivier Douliery / Getty Images