Thereport comes from Sell Cell, an online marketplace for older mobile devices.

The company researched trade-in values across 45 vendors' devices to see the data.

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Consumer interest in Apples latest smartphone hasnt waned.

People going into Apple store

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In fact, its seeing a steady rise.

The Pixel 6, on the other hand, is struggling to compete.

Despite theinitial problems of the iPhone 13, the Pixel 6 seems to be struggling to end the gap.

Pixel 6 Pro

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The report suggests that the power of name recognition is fueling this trend.