The company claims that new technology allows for a full-color gamut at each pixel.

The advance could finally make the low-power display technology suitable for a wide variety of tablets.

“This attribute reduces eye fatigue that consumers often experience with LCD screens.

An eReader with the new E Ink Gallery 3 display, shown in color.

E Ink

Another problem with E Ink screens is that the refresh rate is slower than other types of displays.

This eReader has a black and white mode and offers a resolution of 18721404 pixels at 300 PPI.

However, in color mode, the InkPad offers a resolution of just 624468 pixels at 100 PPI.

An eReader showing an E Ink Gallery 3, full color display.

E Ink

Kindle userMeera Wattssaid shes content with screens that lack color.

“And 99 percent of Kindle users are just book lovers.”