“With the fed changes in January, we were driving natural traffic.
It’s no wonder with companies like LendingTree and Countrywide struggling in a housing crisis.
How that might play out for the biggest search engines, Yahoo and Google, remains to be seen.
Yahoo declined to comment for this story, and Google did not immediately respond to requests for comment.
The financial services spending slowdown could add to that concern.
Other data backs that less-than-gloomy notion.
A recent report from JupiterResearch said financial services would continue to be the strongest category for online ad spending.
Executives in the online performance advertising business are less clear about how much mortgage lenders have cut their spending.
One shift is already happening.
LendingTree and NexTag are both moving into the education lead generation market, according to the source.
NexTag and LowerMyBills.com didn’t respond immediately to requests for comment.
Similarly, one ad company has noticed that auto lending advertising has picked up in recent months.
